Cadbury’s Purple Planet is part of the Cadbury World visitor attraction in Birmingham. In this state-of-the-art interactive exhibition visitors can chase a Cadbury Crème Egg, grow their own cocoa plant and stand in digital raining chocolate.

Newangle with specialist software partners HMC were commissioned by Event Communications to create an innovative exhibition that faithfully captured the Cadbury brand using a high degree of interaction.

Both of these exhibits are large group interactive experiences which give visitors the illusion of playing with chocolate in all its forms.

Visitors to Chocolate Rain stand in front of a projection screen and see themselves in silhouette. Looking at themselves in the screen they also see liquid chocolate beginning to fall as if from above. The liquid chocolate responds to their movements – it can be caught, it can be lifted and then let fall again, it can be poured from hand to hand, it can even appear to be fed into a friend’s mouth.

Visitors enter Chocolate Infinity and are presented with a floor of projected chocolate. Stepping on to the floor visitors discover that they can have an impact on this chocolate surface in real time, they can even chase a Cadbury’s Crème Egg.