Cadbury’s Purple Planet is part of the Cadbury World visitor attraction in Birmingham. In this state-of-the-art interactive exhibition visitors can chase a Cadbury Crème Egg, grow their own cocoa plant and stand in digital raining chocolate.

Newangle with specialist software partners HMC were commissioned by Event Communications to create an innovative exhibition that faithfully captured the Cadbury brand using a high degree of interaction.

Newangle created an audio-visual presentation for the introduction space. It welcomes visitors aboard the Purple Planet, nine planets can be seen, one glowing Purple. There appears to be some activity and the screen zooms in to take a closer look. Visitors are amazed to see the Purple planet unwrap to reveal our earth made of chocolate.