In a £30 million building designed by Wilkinson Eyre Architects, the National Waterfront Museum in Swansea opened its doors to the public in October 2005. Celebrating Wales and its industrial heritage, the museum uses more than 100 audio-visual exhibits, 36 state-of-the-art interactive displays, and hundreds of artefacts to tell the story of Welsh industrialization through the eyes and words of the people who were there.

Fifteen themed display areas allow visitors to the Museum to explore the impact of the Industrial Revolution on people’s lives, then and now.

Working in close partnership with exhibition designers Land Design, multimedia and interactive agency Newangle took the role of lead creative and project management company for all the audiovisual productions at the Museum. It headed up a team of companies working on the exhibits, including ISO and Studiosimple.

This linear interactive describes the science behind highly complex industrial processes in an easy to understand guide. Describing the chemical reactions that occur and the waste products that are produced Transformations explains how we take raw materials and transform them into metal.
 
Five different processes are explored in this exhibit and both modern and Victorian methods are explained.
 
We used 3D animation because of the complexity of the subject area. It gave us the ability to zoom into and around objects as the action either moved or changed position. The style needed to be clean and simple as there were many levels of information to absorb. The characters act out roles for the important chemical reactions that occur and add an element of light-hearted humour to the programmes.