Cadbury's 'Purple Planet' is part of the Cadbury World visitor attraction in Birmingham. In this state-of-the-art interactive exhibition visitors can chase a Cadbury Creme Egg, grow their own cocoa plant, and stand in digital raining chocolate.
Newangle were commissioned by Event Communications to create an innovative exhibition that faithfully captured the Cadbury brand using a high level of interaction.
Newangle created an audio-visual presentation for the introduction space. It welcomes visitors aboard the Purple Planet, nine planets can be seen, one glowing Purple. As the screen zooms in to take a closer look visitors are amazed to see the Purple Planet being unwrapped and revealing our earth is made of chocolate